Dean Holland released his third module today. The module is called, “Traffic Tanks” and it’s one of the most important steps in the Starting With Marketing Academy training.

In his first video he mentions, and we all know, that the biggest challenge that people have when it comes to internet marketing is driving traffic to their website. This module alone is worth the price of what his students paid for the entire Starting With Marketing Academy.

Dean Holland showed us his Google Analytics account and the fact that he drives 4000+ visitors to his site every month, basically on autopilot. He also mentioned that you want, “targeted traffic”, coming to your website. For example, if you are in the dog niche, and someone comes to you blog looking for information on beauty products, how long do you think that visitor will stay on your site? Not long. But if you drive, “targeted traffic” to you blog, people actually looking for what you are offering, and you give them valuable blog information via your blog posts, this will put money in your pocket. Traffic equals money.

Now that's traffic!

In another video by Dean Holland he talks about the different types of traffic you can use. Basically there are two types of traffic, paid and free. Dean only uses, at this point in time, free traffic techniques. Included in the list of free techniques are, Twitter (social media), forums, blog hopping, search engines and push button traffic.  I will touch on some of these techniques for you.

If you know anything about Dean Holland then you know that because of his online activities he, within eight months, was able to quit his job in construction to make a full time living online with internet marketing. One of the techniques that enabled him to do this was, “blog hopping”. This is where you visit blogs in your chosen niche, and leave useful comments on them. When you do this, your name also appears as a valuable link to your website within your comment; therefor, people can read your comment and click on your name. Furthermore, search engines love it when a there are links that point back to your website, and this helps in your search engine rankings too. Again, please understand that this tip that I’m sharing with you is a gem that you must implement in your online activities if you want to be successful in online marketing.

Dean also mentioned Twitter and how to use it to drive traffic back to your website. I will just say that to do this you want to be certain that you have your website address and a compelling bio entered into the profile of your Twitter account. You can take a look at mine as an example here.

Next, in our Traffic Tanks module, Dean talked about SEO, or Search Engine Optimization. This is another technique that is absolutely free. Something that I did not expect Dean Holland to say was that he does not intentionally write a blog post to try to get ranked in search engines for a particular phrase or word. Dean mentioned that when you’re first starting out you should write your blog posts naturally, especially on your personal blog, and you don’t want to be writing your post with the search engines in mind. Dean stated that if you write your blog posts naturally you will, over time, start picking up search engine traffic anyway.

Dean did say that if you have a niche site though, this is when you would start writing your post peppered with your specific keyword. For example, if your niche is the, “rusty spotted cat”, that might be the keyword that you are targeting in your post and you would place that phrase in your blog post several times. This is just one factor that affects search engine optimization; however, we were advised to write naturally for now.

Dean Holland did not leave the SEO subject at that though, he teased us with another surprise. Dean has a guest speaker lined up for us, whose expertise is search engine optimization and traffic. This special guest will be teaching us more about optimizing our sites for the search engines via webinar. I can’t wait, and I will fill you on on the details when the time comes.

There you have it. Just a few ideas to take with you and implement in your own internet marketing. I hope that these techniques help you, as they will help students of the Starting With Marketing Academy, drive traffic to your site. When I learn more, you will learn more, so please come back frequently as we take this adventure together.